Which mistakes have you learnt the most from as an entrepreneur?

Thinking that products are the business.

Products are important. Output is important.

But most of the conversations we have with our teams (over the past two decades) are about people. How do we make the people we deal with happier. If the people around you are happy, then you can solve most of your problems and sell more products.

Never make the people mistake. Every business serves two kinds of people: internal and external. Most businesses only concentrate on their external people - thinking that 'products are the business'; and technically ignoring the channels at which they reach their external people: the internal people.

Don't tow the rhetoric: small businesses can't afford the same standard as medium and multinationals. But it is the small things you practice on daily basis that really counts: like, how do you address your staff? How often do you show empathy; and praise their effort whether it was a success or failure?

It is how you treat your internal people that rubs off on your firm's over all perception/performance in public sphere.

Visit us at: Pukka Logistics & Support Services Ltd.
73 Allen Avenue, Ikeja.
or Call: 01-4549191; 08075686814; 08173598248
E-mail: info@pukkalogistics.com.ng http://pukkalogistics.com.ng

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Always say please and thank you

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